When business owners think about their websites, where it’s hosted is probably the last thing on their minds. But web hosting is a big deal to us here at WP SuperHelp. Here are the top three reasons we host our sites with WP Engine, and how it makes a big difference to our customers.
- Your website host needs to be reliable. How many times have you typed in a URL or followed a link and found that the website you wanted to visit was down? For businesses, having a website that goes down can be disastrous. If a potential customer tries to visit your website and finds it down, he or she may think you’re out of business or unreliable, or may simply visit a competitor’s website instead. And if search engines detect that your site is down, it will impact your SEO and affect your Google rankings.
- Your website host should offer top security. It seems like every month brings news of a new data security breach. If the security at a giant corporate retailer like Target can be breached, every company and website is potentially at risk. It’s more important than ever that businesses be vigilant about protecting their data, including protecting against website hackers. We like WP Engine’s system because they install security updates proactively and manage backups efficiently. Not all web hosting companies do this. In fact, WP Engine is so confident of its security measures that it offers to fix any website for free if there is a security breach.
- Your website host should be quick. Download speed is vital to having a successful website. Slow download speeds are not only going to deter customers from searching your website, but will also negatively affect your SEO. Just like if your website is down, having slow download speeds will cause a drop in your Google rankings because Google wants to serve up only websites that are high quality and operational. In fact, Google loses 20% of its traffic for each additional 100 milliseconds it takes for a page to load. If your site is slow, therefore, it’s going to rank lower down on search engine results. WP Engine knows how important this is to your business and sites hosted on their servers run about 4 to 6 times faster than they would in other environments.
Next time you are making decisions about your website planning and revision be sure to take a good hard look at where you plan to host it. If you have questions and want to learn more about hosting, feel free to give us a call here at WP SuperHelp.